

Peter Fenton from Benchmark said Airtable had the best retention numbers he’d ever seen. Teams that replaced Airtable with an off-the-shelf tool didn’t churn, because other use cases emerged. In the flip of what happens with dating apps, Airtable observed an anti-dating app churn dynamic with organizations.Along the way, they've gone from $18M ARR to $110M ARR, grown the team from 70 to 573, and hired almost a whole new C-suite to lead the push upmarket. Since 2018, Airtable has fully shifted from a consumer/prosumer focus to B2B.

Their key levers for growth are increasing seats within an organization and increasing their price per seat (ARPU).
#Airtable plans pro

That combination aligns with Airtable’s ultimate vision: marrying a consumer-grade app with the potential to go upmarket and build the next big enterprise product. That new C-suite brings insight and experience from companies like Atlassian, InVision, Wrike, LogMeIn, WndrCo, Quibi, Uber and Instagram-a mix of rapidly high-growth startups, upmarket SaaS products and consumer apps.
